{"id":659,"date":"2021-10-25T09:00:00","date_gmt":"2021-10-25T07:00:00","guid":{"rendered":"http:\/\/chu-advisory.com\/?p=659"},"modified":"2021-10-21T14:29:09","modified_gmt":"2021-10-21T12:29:09","slug":"e-handel-er-den-bedste-eksportmulighed-til-kina","status":"publish","type":"post","link":"http:\/\/chu-advisory.com\/en\/e-handel-er-den-bedste-eksportmulighed-til-kina\/","title":{"rendered":"E-handel er den bedste eksportmulighed til Kina"},"content":{"rendered":"

Sammenlignet med traditionel eksport giver E-handel en hurtigere, og billigere eksportmulighed for internationale virksomheder, der vil ind p\u00e5 det kinesiske marked.<\/strong><\/p>\n\n\n\n

E-handel giver hurtig salgskanal til Kina<\/h2>\n\n\n\n

De Kinesiske myndigheder pr\u00f8ver at g\u00f8re det kinesiske marked attraktivt for investeringer, f.eks. ved lavere told og hurtigere produktgodkendelser o.l. Alle disse tiltag skal tiltr\u00e6kke udenlandske brands til det kinesiske marked, p.g.a. eftersp\u00f8rgslen i markedet, samt sikre at kinesiske forbrugere handler i Kina i stedet for i udlandet.<\/p>\n\n\n\n

P\u00e5 grund af E-handlens kraftige udvikling, har staten s\u00e6nket told og afgifter yderligere ifht. import af traditionelle artikler. Derudover har de fjernet kravet om importlicens for B2C p\u00e5 E-handelsplatforme helt f.eks. indenfor kosmetik. Det betyder at udenlandske virksomheder ikke skal vente i en lang og tung godkendelsesproces, men kan s\u00e6tte deres forretning op med det samme. Det har en k\u00e6mpe betydning for en stor del af de brancher der vil ind p\u00e5 det kinesiske marked.<\/p>\n\n\n\n

Kinesiske myndigheder har implementeret nye og moderne systemer, og etableret flere toldkontrolstationer for at udvide kapaciteten og \u00f8ge effektiviteten ifbm. import via E-handel i Kina.<\/p>\n\n\n\n

Sammenlignet med traditionel import, giver E-handel en hurtigere og billigere eksportmulighed for internationale virksomheder, der vil ind p\u00e5 det kinesiske marked.<\/p>\n\n\n\n

Kinesiske E-handel er verdens st\u00f8rste<\/h2>\n\n\n\n

Kina er globalt f\u00f8rende inden for bl.a. E-handel og SoMe. Kinas E-handel udgjorde i 2018 40% af den globale E-handelsoms\u00e6tning. Det er mere end E-handelsoms\u00e6tningen i Frankrig, Tyskland, Japan, England og USA tilsammen. Udbruddet af COVID-19 har sat yderligere fart p\u00e5 udviklingen af det kinesiske E-handelsmarked. I 2020 har Kinas E-handelssalg<\/a> igen n\u00e5et den globale f\u00f8rsteplads. <\/p>\n\n\n\n

\"Verdens<\/figure>\n\n\n\n

E-handel er vigtig drivkraft for \u00f8konomisk v\u00e6kst i Kina<\/h2>\n\n\n\n

E-handel er blevet en vigtig drivkraft for \u00f8konomisk v\u00e6kst i Kina. Det skyldes bl.a., at de mange online-bestillinger genererer et behov for andre services, som skaber millioner af nye jobs. Det har regeringen for l\u00e6ngst f\u00e5et \u00f8je p\u00e5, og investerer massivt i.<\/p>\n\n\n\n

Der var betydelig v\u00e6kst p\u00e5 det kinesiske E-handelsmarked i 2020. Coronasituationen har flyttet en stor del af handlen online. Import og eksport via E-handel givet en oms\u00e6tning p\u00e5 1,69 billioner Yuan (valutakursen for CNY og DKK er n\u00e6sten 1:1) med en stigning p\u00e5 31% i 2020 ift. 2019.<\/p>\n\n\n\n

Det nationale onlinesalg har haft en kraftig stigning p\u00e5 303%. S\u00e5ledes fra 3,88 billioner Yuan i 2015 til 11,76 billioner Yuan i 2020. Andelen af online detailsalg i det samlede detailsalg steg fra 10,8% til 20,7% fra 2015 til 2019. I 2020 var det steget til en fjerdedel. Det ansl\u00e5s, at 48% af forbrugerne vil forts\u00e6tte med at handle online. Det er meget h\u00f8jere end det globale gennemsnit, iflg. Capital Confidence Barometer.<\/p>\n\n\n\n

Kinesere vil handle p\u00e5 E-handels platforme<\/h2>\n\n\n\n

Kinesisk E-handel er forskellig fra Vesten. Kinesere bruger f.eks. ikke Google til at finde varer p\u00e5 en enkelt onlineshop. De k\u00f8ber gennem de store kinesiske E-handelsplatforme. Nogle af hoved\u00e5rsagerne er at forbrugerne f\u00f8ler sig trygge ved produkternes kvalitet. Der er mindre risiko for at k\u00f8be falske produkter gennem disse E-handelsplatforme.  <\/p>\n\n\n\n

Der er flere E-handelsplatforme p\u00e5 det kinesiske marked. Alibaba og JD.com er klart de mest dominerende. Alibaba er i dag st\u00f8rre end Ebay og Amazon tilsammen globalt. Alibaba ejer to store E-handelsplatforme: Taobao og Tmall. Taobao er en national E-handelsplatform. Tmall er en eksklusiv og international platform, hvor udenlandske og kinesiske brands har onlineshops med h\u00f8j-kvalitetsprodukter. Der er ca. 22.000 udenlandske brands, som har en onlineshop hos Tmall.<\/p>\n\n\n\n

Teknologi g\u00f8r E-handel til et attraktivt sted for internationale brands<\/h2>\n\n\n\n

Kina har n\u00e5et et niveau, hvor de er et vindue til fremtiden, bl.a. inden for shopping kombineret med ny teknologi. De teknologiske l\u00f8sninger for integration af \u200b\u200bE-handel og sociale medier er st\u00e6rke faktorer, der skaber stor v\u00e6rdi for virksomheder.<\/p>\n\n\n\n

De store E-handelsplatforme har enorme ressourcer og muskler, der kan tilbyde en lang r\u00e6kke teknologidrevne services. F.eks. marketing, datalagring, SoMe, logistik, betalinger, s\u00f8gning og sociale netv\u00e6rk. De g\u00f8r det muligt og nemt for brands at ekspandere p\u00e5 markedet og tage markedsandele hurtigt. Salgskanaler via kinesiske E-handelsplatforme bliver derfor et vigtigt strategisk element for udenlandske brands.<\/p>","protected":false},"excerpt":{"rendered":"

Sammenlignet med traditionel eksport giver E-handel en hurtigere og billigere eksportmulighed for internationale virksomheder til at komme ind p\u00e5 det kinesiske marked.<\/p>","protected":false},"author":3,"featured_media":856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nE-handel er den bedste eksportmulighed til Kina<\/title>\n<meta name=\"description\" content=\"Sammenlignet med traditionel eksport er E-handel en 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