{"id":652,"date":"2021-10-04T09:40:00","date_gmt":"2021-10-04T07:40:00","guid":{"rendered":"http:\/\/chu-advisory.com\/?p=652"},"modified":"2021-10-03T10:52:19","modified_gmt":"2021-10-03T08:52:19","slug":"kina-er-et-lukrativt-marked-for-udenlandske-brands","status":"publish","type":"post","link":"http:\/\/chu-advisory.com\/en\/kina-er-et-lukrativt-marked-for-udenlandske-brands\/","title":{"rendered":"Kina er et lukrativt marked for udenlandske brands"},"content":{"rendered":"

Det er i h\u00f8j grad interessant for danske virksomheder at stille skarpt p\u00e5, hvad de kan tilbyde det gigantiske kinesiske marked med en femtedel af jordens befolkning.<\/strong><\/p>\n\n\n\n

Kinesiske marked bliver verdens st\u00f8rste for design- og livsstilsprodukter<\/h2>\n\n\n\n

Fra 2012 til 2018 har Kina bidraget til over halvdelen af v\u00e6ksten p\u00e5 det globale marked for design-, livsstilsprodukter. I 2019 opn\u00e5ede igen p\u00e5 f\u00f8rstepladsen med 35% for det globale marked.<\/p>\n\n\n\n

De seneste data viser, at Hualian (SKP) stormagasin i Beijing solgte for 17,7 mia. Yuan\/CNY (valutakursen for CNY og DKK er n\u00e6sten 1:1) i 2020. Det fordelt p\u00e5 n\u00e6sten 1000 m\u00e6rkevarer, hvoraf mere end 80% var internationalt kendte brands. Dermed overgik de Harrods, som plejede at v\u00e6re verdens nr. 1. Hualian (SKP) stormagasin i Xi\u2019an \u00f8gede oms\u00e6tningen med 36% i 2020 ift. 2019.<\/p>\n\n\n\n

Kina har lavet mange tiltag for at tiltr\u00e6kke udenlandske brands<\/h2>\n\n\n\n

Som f\u00f8lge af markedsbehovet og for at f\u00e5 kinesiske forbrugere til at handle udenlandske brands i Kina i stedet for i udlandet, har kinesiske myndigheder reduceret told flere gange. Specielt for de produkter, der er efterspurgt i markedet. Derudover er indf\u00f8rt en forenklet godkendelsesproces for importlicenser, og kravet om importlicens for B2C p\u00e5 E-handelsplatforme er fjernet helt f.eks. indenfor kosmetik. Staten har ogs\u00e5 etableret et system, der forbedrer det tv\u00e6rfaglige samarbejde. Det kan \u00f8ge effektiviteten med papirl\u00f8s elektronisk toldbehandling.<\/p>\n\n\n\n

Der bliver opsat flere og flere toldkontrolstationer ved \u00f8st kysten, for at udvide kapaciteten til at modtage produkter udefra. Toldfrit lager er en model, hvor virksomheder f\u00f8rst skal betale told, n\u00e5r der sker et salg. De udenlandske virksomheder har mindre risiko og lettere h\u00e5ndtering for vejen til Kina.<\/p>\n\n\n\n

Gr\u00e6nsekontrol og E-handelsplatforme har udviklet konstruktive og moderne systemer, hvor toldfrit lager, logistik og salg bindes direkte sammen. Lige s\u00e5 snart der sker en onlinebestilling p\u00e5 en E-handelsplatform, h\u00e5ndterer systemet helt automatisk en r\u00e6kke services. S\u00e5ledes lige fra at varerne bliver pakket, tolden bliver afregnet og pakken bliver sendt til forbrugerne. Virksomheder skal hun s\u00f8rge for at sende produkter til det toldfri lager, hvorefter resten klares af systemet.<\/p>\n\n\n\n

Kinesiske marked er lukrativt for udenlandske brands<\/h2>\n\n\n\n

Kina har v\u00e6ret st\u00e6rk \u00f8konomisk udvikling og gigantiske infrastrukturinvesteringer gennem 30 \u00e5r. Kinesere har et stort behov for status og livskvalitet efter mange \u00e5rs sulttilstand. Den stigende velstand og behovet med over 400 mio. mennesker har gjort det kinesiske marked meget attraktivt at investere i.<\/p>\n\n\n\n

Det kinesiske marked er k\u00e6mpestort. For mange brands har omfanget af salg i Kina langt oversteget omfanget af deres lokale marked.<\/p>\n\n\n\n

Vesten skal i gang, hvis de vil v\u00e6re en del af det kinesiske marked<\/h2>\n\n\n\n

Kina set udefra, har altid v\u00e6ret et k\u00e6mpe land med over 1 mia. indbyggere, der k\u00e6mpede med fattigdom. Kina har l\u00e6nge spillet en rolle som verdens fabrik, men betragtes ofte kun som producent af billige kopivarer. <\/p>\n\n\n\n

Det er tankev\u00e6kkende, hvor lidt mange ved om Kinas forandring igennem i de sidste 30 \u00e5r. Det er interessant for at se, hvor stort handelspotentialet kunne v\u00e6re, hvis vesten fik \u00f8je p\u00e5 det skjulte marked. <\/p>\n\n\n\n

Det er i h\u00f8j grad interessant for danske virksomheder at stille skarpt p\u00e5, hvad de kan tilbyde det kinesiske marked med 1.4 milliarder indbyggere, eller en femtedel af jordens befolkning.<\/p>","protected":false},"excerpt":{"rendered":"

Det er i h\u00f8j grad interessant for danske virksomheder at stille skarpt p\u00e5, hvad de kan tilbyde det gigantiske kinesiske marked med 1.4 milliarder indbyggere, eller en femtedel af jordens befolkning.<\/p>","protected":false},"author":3,"featured_media":655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nKina er et lukrativt marked for udenlandske brands<\/title>\n<meta name=\"description\" content=\"Det er interessant for danske virksomheder at 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