{"id":646,"date":"2021-09-13T13:18:00","date_gmt":"2021-09-13T11:18:00","guid":{"rendered":"http:\/\/chu-advisory.com\/?p=646"},"modified":"2021-09-26T21:49:39","modified_gmt":"2021-09-26T19:49:39","slug":"vejen-til-kina-og-det-kinesiske-marked-starter-her","status":"publish","type":"post","link":"http:\/\/chu-advisory.com\/en\/vejen-til-kina-og-det-kinesiske-marked-starter-her\/","title":{"rendered":"Vejen til Kina starter her"},"content":{"rendered":"

Det er tankev\u00e6kkende, hvor lidt mange ved om Kina, og Kinas forandring igennem i de sidste 30 \u00e5r<\/strong>. Det er interessant at se, hvor stort handelspotentialet kunne v\u00e6re, hvis Vesten fik \u00f8je p\u00e5 det skjulte marked.<\/strong><\/p>\n\n\n\n

Over 400 mio. kinesere vil k\u00f8be originale produkter fra udlandet<\/h2>\n\n\n\n

Kina har haft en st\u00e6rk \u00f8konomisk v\u00e6kst gennem mere end 30 \u00e5r. Over 400 mio. mennesker er kommet op i middelklassen. Den stigende velstand har \u00e6ndret de kinesiske forbrugsvaner. Folk fokuserer p\u00e5 kvalitet, sundhed og sikkerhed. Behovet for at k\u00f8be luksus og kendte m\u00e6rkevarer, samt originale produkter fra udlandet er en stigende tendens. Danske og vestlige produkter har h\u00f8j status og eftersp\u00f8rgsel.<\/p>\n\n\n\n

Kinesernes adf\u00e6rd overfor udenlandske brands <\/h2>\n\n\n\n

Det bliver mere og mere almindeligt i dag for kinesere, at k\u00f8be udenlandske produkter. Kinesernes adf\u00e6rd overfor udenlandske brands er g\u00e5et fra et liv med sult, og uvidenhed til et behov for status og prestige.<\/p>\n\n\n\n

Over tid har kinesernes holdning til luksusvarer \u00e6ndret sig. De har fokus p\u00e5 livskvalitet, interesser for at vide noget om produkterne, og historien om brands. De kigger udover p\u00e5 de store og kendte brands, efters\u00f8ges de sm\u00e5, gode design- og kvalitetsbrands, ogs\u00e5 selvom et brand ikke s\u00e5 kendt.<\/p>\n\n\n\n

Kina st\u00e5r for 35% af det globale forbrug p\u00e5 design- og livsstilsprodukter <\/h2>\n\n\n\n

Bain & Company og Fondazione Altagamma (den italienske luksusvare brancheforening), der har lavet en unders\u00f8gelse i 2019. If\u00f8lge rapporten<\/a> tegnede kinesiske forbrugere sig for 35%, (p\u00e5 f\u00f8rstepladsen) af det globale forbrug af design,-livsstilsprodukter. Den globale oms\u00e6tning for design,-livsstilsprodukter faldt med 23% i 2020 ift. 2019, mens Kinas forbrug steg med 48%.<\/p>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

De unge generationer har st\u00e6rk k\u00f8bekraft i Kina<\/h2>\n\n\n\n

Mange kinesere har en st\u00e6rk k\u00f8bekraft. Kinas velhavende klasser, og nye velhavende grupper omfatter et meget stort antal. <\/p>\n\n\n\n

Den \u00f8konomiske v\u00e6kst skaber mere sikkerhed og tryghed i samfundet. De unge generationer vil ikke v\u00e6re sparsomme, og tilbageholdende i deres forbrugsvaner, som deres forf\u00e6dre var det. De vil v\u00e6re mere opm\u00e6rksomme p\u00e5 mode og personligt forbrug. <\/p>\n\n\n\n

Data viser at kinesiske unge i alderen 23-37 \u00e5r er den st\u00f8rste faktor i det globale forbrug inden for design- og livsstilsprodukter. Heraf tegner forbrugere under 30 \u00e5r sig for mere end 50%.<\/p>","protected":false},"excerpt":{"rendered":"

Det kinesiske marked er k\u00e6mpestort. Kina har haft en st\u00e6rk \u00f8konomisk v\u00e6kst gennem mere end 30 \u00e5r, og over 400 mio. mennesker er kommet op i middelklassen.<\/p>","protected":false},"author":3,"featured_media":648,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nVejen til Kina og 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